Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With continued shipping delays and staffing issues, the ability for companies to actually ...

Customer segmentation refers to the division of the customer base into specific types according to purchasing behavior patterns. Understanding the various types of customers that you may encounter ...

Widespread cultural and technological shifts have changed customer buying habits.

You could be a good or a bad entrepreneur, you could offer language teaching services or sell homemade pies, but no matter what business you own and how you manage it, sooner or later you will have to ...

It started in ancient Greece. Developing different medical theories, Hippocrates searched and identified four basic personalities that affect human personality traits and behaviors. These are commonly ...

Just as customers have different styles of restaurants to choose from, restaurant owners can choose from a variety of marketing strategies that appeal to different types of patrons. Most restaurants ...