Roblox has taken the virtual world by storm. And if your child is a fan, getting them Roblox toys as a gift come Christmas or birthday season is a sure-fire win for any parent. They can assemble the ...

Supersocial announced it has teamed up with toy maker Toikido to launch a Roblox world based on Toikido’s Piñata Smashlings toys. The partnership introduces the first-ever toy line to hit the market ...

Not content with just online and physical stores, Walmart is launching a couple of virtual metaverse experiences on Roblox to help promote this year's best toys to kids, as well as fashion, style, ...

While some platforms come and go, the Roblox craze is here to stay. Roblox reaches younger audiences, making it especially important for parents to understand. While you don’t have to become a Roblox ...

In a partnership expansion, Mattel is debuting a new series of Roblox in-game experiences inspired by some of its toy brands, the two companies announced Wednesday. Mattel and Roblox on Friday will ...

A number of consumer advocacy groups have a problem with Walmart’s entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Roblox said that it has raised a whopper of a round of $92 million in ...