With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private.

Apple first introduced App Tracking Transparency in 2021's release of iOS 14.5, iPadOS 14.5, and tvOS 14.5. The feature lets you choose whether apps can track your activity, either wholesale, or on an ...

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A new iPhone software update called iOS 14.5 is coming next week. It includes a new privacy option called "app tracking transparency," which allows users to decide every time they open an app if they ...

iPhone tracking with iOS 17 takes user consent to a new level with its App Tracking Transparency feature. By disabling the “Allow Apps to Request to Track” option, you effectively stop apps from ...

Who has access to your personal data? Apple thinks it should be you and you alone. In recent years, the tech titan has rolled out a slew of anti-tracking tools with the goal of helping you take back ...

Privacy has never been more important. AI image: Midjourney/Cult of Mac With the widespread use of smartphones, laptops and other devices, concerns about privacy in ...

The iOS version of YouTube will reportedly ask users again about ad tracking, pushing them to 'Allow' this feature to bring more personalized ads to their accounts. It is known that Apple previously ...