Google AdSense is debuting a new format for websites that converts existing text on a site into a shortcut for Google Search. Available starting today to site owners, “ad intents” in Google AdSense ...

Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.

A Google search executive on Thursday pushed back against fears that its AI-powered search will harm web publishers and its ...

Google now automatically pulls in relevant creative content from a company’s landing page, website, existing ads, and keywords in ad groups to complement the creation of responsive search ads (RSAs).

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...